Trends

Contemporary in pharmaceutical de none2006Contemporary in Pharmaceutical advertize 1The pharmaceutic industry has dramatic only(prenominal)y increased spending on selling ethical drug drugs coachly to consumers in recent long time . Much of this increased spending has taken the form of tv commercials While pharmaceutic firms clear long devoted probatory resources to merchandising their products , their focus was for many years exclusively tell towards a learned intermediary - the physician who controls access to prescription medications . rate appeals to consumers by prescription drug manufacturers via the print and deal step to the fore media is a new phenomenon in the health sector . A number of factors may be responsible for the increase in direct-to-consumer marketing , including greater involvement of patien ts in their health handbag out and managed care plans efforts to reduce drug spendingDirect-to-consumer normalizing has taken an progressively important position in terms of public ken of prescription drug products Surveys arrest shown that over 90 per centum of the public reports seeing prescription drug advertisements . Consumer advocates and health insurers have raised concerns about the need for Food and Drug organisation body (FDA ) regulation of prescription drug promotion and the squeeze of direct-to-consumer announce on consumer behaviorContemporary trends in pharmaceutical advertisingToday consumers who watch tv set programs and designate popular magazines are bombarded by drug advertisements . These pharmaceuticals bode to regain a plethora of illnesses , ranging from allergies to depression . Historically , pharmaceutical companies were prevented from advertising directly to consumers . In 1997 , the Food and Drug judicial system (FDA ) began to rag its advertising restrictions , and direct-to co! nsumer marketing gainedpopularity among pharmaceutical companiesContemporary in Pharmaceutical Advertising 2Not enough research has been conducted to determine whether this deregulation has had a positivistic or negative impact on consumer healthBeginning in 1997 the FDA allowed pharmaceutical companies to market directly to consumers . Pharmaceutical advertisements increased exponentially after this deregulation . Prior 1997 0 was spent on direct to consumer marketing . In 2001 alone 2 .5 billon was spent on this type of marketing (Teinowitz , 2002Currently , a concern exists that direct-to-consumer (DTC ) marketing is not in the consumer s best interest . Physicians report timber pressured by their patients to prescribe medications that may not be steal for the checkup condition being treated . In 2000 , 66 .1 of patients who visited a physician were given a prescription , agree to the matter Center of Health Statistics . This statistic is alarming considering the short succession of patient-physician billet visits DTC marketing has been proven effective in touch on drug sales For example , increases in sales of the 50 virtually heavily advertised drugs made up intimately half(prenominal) of the 21 billion growth from 1999 to 2000 (National Institute for Health expectation Management , 2000 ) The amount of prescriptions for these 50 drugs increased by 25 from 1999 to 2000 while the increase by all the other drugs melt was 4 .3 (National Institute for Health Care Management , 2000With such(prenominal) an increase in popularity , the FDA is finding the task of monitoring all DTC advertisements more challenging . The FDA requires that drug advertisements...If you want to get a full essay, order it on our website: BestEssayCheap.com

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